Boys don’t play with dolls’ Essay Example for Free

Boys don’t play with dolls’ Essay The Vietnam War is still the United States’ most famous (or infamous) war even if new conflicts have risen over the years. The numerous films made about the Vietnam War are a testament to its fame (or infamy). This paper would be a review of two internet sites reviewing the cause of conflict, social stratification, type of conflict, and how the war ended. According to vietnampix. com the war on Vietnam started because of the splitting of the country. The French used to dominate Vietnam but when they were defeated, the country was divided into two. Sometime between 1955 and 1960, the communist occupied North Vietnam tried to invade the Democratic South. Aided by two other communist countries China and Russia, the North was determined to conquer the whole country. Fearing the spread of communism, the US had to interfere. (The Vietnam War Background). Social Stratification had a big role in the war; in fact, it is part of the cause. Communism is based on a form of society where everybody else is equal, except for the officials. Democracy on the other hand believes in open opportunities for all. Not being able to agree on this divided the country which would eventually lead to the Vietnam War. The type of conflict of the Vietnam War is a mixture of different types. It was first a revolution against France which has ruled the country for a long time. And then it became a Civil War as the country was divided into two halves—the communist North and the democratic South led by Ngo Dinh Diem. (Vietnam. vassar. edu). It quickly became a feud of all sorts when America decided to take part in the war in order to stop the spread of communism in the world. On paper, the conflict was ended through the Paris Peace Agreement in January 1973 but hostilities between opposing forces were still happening. (Vietnam. vassar. edu). The result of the conflict were, a rare US loss, millions of lives gone, and a country devastated. References Vietnampix. com (n. d). The Vietnam War: Background. Retrieved June 25, 2009. from: http://www. vietnampix. com/intro. htm Vassar College (n. d). The Wars of Vietnam. Retrieved June 25, 2009. from: http://vietnam. vassar. edu/overview. html

Kennedy Controversy :: essays research papers

The Kennedy Controversy   Ã‚  Ã‚  Ã‚  Ã‚  November 22, 1963, is a day that will forever live in the minds of those who lived that day, and fascinate younger generations to follow. On this date in history one of America’s most prestigious, well-known and respected presidents was shot and killed by an assassin’s bullet. This single act sent shock waves that paralyzed the country and other nations. Eyes were turned to the United States as everyone held his or her collective breath wondering what was going to happen next. Ike Pappas, a reporter for WNEW in New York, remembers being sent on assignment to Dallas, Texas, to cover the assassination events as they unfolded. Pappas describes his trip: I ran downstairs, hailed a cab, gave the guy twenty dollars, and took then the most fantastic ride, one of the most fantastic taxi rides ever because if you will recall New York City was in a state of shock with the rest of the world, and the bridges were jammed. The telephones—you could not make a call—you could not get out of the city, and I just kept giving this guy twenty dollar bills saying, â€Å"Get there, man, anyway you can.† We went over backyards, through laundry, piles of laundries, rushing out to the airport (119). The government even shutdown all transportation and even closed the Mexican Border (Pappas 120). John Fitzgerald Kennedy, to many, seemed invincible because of his youth and aura of self-confidence (Ward 15). However, even the president knew how vulnerable he was. The night before that infamous day Kennedy was quoted as saying, â€Å"If anyone wants to shoot a president it is not a very difficult job. All one has to do is get on a high building and a telescope rifle and there is nothing anyone can do† (Restin 40). America’s fascination with John F. Kennedy’s sudden death has led to many theories as to who really killed John Kennedy.   Ã‚  Ã‚  Ã‚  Ã‚  Soon after the chaos from the assassination settled, the nation began to demand answers. On November 29, 1963, President Lyndon Johnson, who was sworn in an hour and a half after Kennedy was pronounced dead, formed a special committee led by Chief Justice Earl Warren to make a thorough investigation into the assassination and report its’ findings. This report became known as the Warren Commission (â€Å"The Assassination—As the Plot Unfolds† 71). The Commission defined the indisputable facts of the case.

Journey Into The Unknown English Literature Essay

It was about 15 old ages ago in 1995 when I foremost discovered that my married woman was holding serious issues with memory. We had gone to see friends in North Carolina when I realized that Betty had forgotten to pack a batch of the points we needed – toothpaste, towels, lens solution, formal wear for the party we would be go toing. I thought nil of it then- she likely left the bag at place incorporating all those points. A few hebdomads subsequently when we had returned back place I caught her inquiring me the same inquiry twice- Did we pay the electric measure? I answered her twice with some vacillation. Two months subsequently in June, her friends and household threw her a surprise 58th birthday party at our place. She looked truly surprised when I led her into the house full of thirstily expecting invitees. She had smiled up at me and had proceeded to recognize everyone coming up to her. The party was in full swing when I had passed by the kitchen for more beers when I caught her inquiring my female parent whose bar was sitting on her dining room tabular array. My female parent believing it was a gag laughed. Not three proceedingss later she came up to me and asked the same inquiry. That scared me to the bone because she was dead serious. Subsequently that dark as were turning in for bed she commented that she had non realized her birthday had arrived- it had merely slipped her head. I was still staggering from the incident earlier and began to acquire more frightened. Was she merely so busy at work and with the combination of aging that led her to bury that her birthday was today? These inquiries unsettled me and that dark was when I foremost started holding serious ideas about taking her to a physician. Betty worked as a secretary replying calls and scheduling clients for a local watering place salon. She had worked there for some 20 old ages while I worked in the building concern. I knew her to be a really organized person who was ever on top of things. She was frequently the 1 who would retrieve to name the aunts and uncles and cousins when their day of remembrances or birthdays had arrived. She had grown up as the younger of two kids in Edison, New Jersey. I had known her since I was in junior high and we began dating in high school, frequently hanging out with friends at the local Burger topographic point in near our school. She had finished high school when we had decided to acquire married and get down our life together. I did n't cognize that my universe Lashkar-e-Taiba alone my married woman ‘s would shortly be turned upside down. Betty was known to maintain this small contriver with her that contained all the of import day of the months and events. Had she merely bury to pencil in her birthday in her calendar? Does one even necessitate to make that for their ain birthday? I tired to disregard these ideas but slumber was non easy to come by that dark. We decided to travel to the physician ‘s for our everyday visit the following month. Once I was at that place I had told the physician outside the room that Betty seemed to be holding trouble retrieving things. He said he wold expression into it. By the terminal of the visit 20 proceedingss subsequently, it was decided that Betty was likely covering with depression. This came as a flooring diagnosing to the both of us. Nevertheless, I convinced her to get down the medicine recommended to her by the physician. For months she was on an anti-depressant and she did non detect a alteration. I nevertheless, noticed drastic changes- but non for the better. Betty had received a call from work one eventide. Unbeknownst to me, Betty had failed to schedule in clients into the work calendar for a few months to the point where clients would demo up for their assignment they made over the phone merely to be told that there was no record of it. Betty must hold spoken to the adult females over the phone and confirmed unfastened times but failed to come in them into the system. It happened plenty times to justify her losing her occupation. She seemed baffled and denied anything of the kind. However much I wanted to believe her I began holding uncertainties about her abilities or deficiency thereof. I reexperienced the same sinking feeling I felt the twelvemonth earlier at the surprise birthday party. Is she losing it? I decided to name our boy that dark and inquire him to see us sometime and that I had something I wanted to discourse with him. He and his household came to see two months subsequently. I relayed everything traveling on with his female parent to him and he sat there and listened to it all. He did non experience that his female parent was depressed. He thought it was old age but encouraged me to take her to another physician, possibly a brain doctor. He did detect a alteration in her over the past twelvemonth and had besides caught her inquiring him the same inquiry multiple times during his visit, twosome of times even burying her one twelvemonth old grandson ‘s name. I was convinced and took her to see a brain doctor. It was at this visit with him, that I eventually received some replies that made sense. After some trials, he had given Betty a diagnosing of early-onset Alzheimer ‘s. I was both in denial and relieved at the same clip. What he described to me made sense and I could see it in the daily activities that Betty went through. But I could non penetrate why it had to be her and why now at this clip. She was quickly started on medicine. With her d iagnosing came my transmutation from a comrade to a full clip health professional where it became my bend to take attention of her. The physical and emotional toll of being a full-time health professional was overpowering. I was inundated with the day-to-day jobs of cookery, cleansing, shopping for the food markets, paying the measures, and making the laundry- all the things that Betty one time was in charge of and did with such evident easiness. Over clip I realized the importance and critical function in my saneness of making out and inquiring others for aid. Friends and household became line of lifes when I needed to take a interruption from caregiving. They would watch her and maintain her company while I would take a dark off to pass clip with friends and unwind. The physician every bit good has been a enormous support and proctors her on a regular basis. The most of import lesson John has realized is that taking attention of a loved 1 with Alzheimer ‘s does non necessitate to be a lone and only journey. Although Betty continues to smile, it is non the same smiling they used to portion when they were younger. Although she engages in conversation with him, it is non the same as before. While he may hold lost some of Betty he one time knew, he has discovered some new qualities in his married woman throughout this journey that still motivate him to care for her merely the same. And for him it is so a journey into the unknown with his married woman by his side and support of household and friends.

Money Frauds China And China - 994 Words

Against Money Frauds China is one of the countries that have the highest yearly rate of frauds. Although the China governments have uploaded many promotional videos on preventing the crooks, but can we really get away from the fraud base on those videos? The risk of fraudulent activity is increases every year in China. The China government should establish a special department to help people to prevent from the money frauds, because frauds are the problem that affects people a lot and also because the detection of frauds is extremely low in China. The frauds that are happening in China are not just to the Chinese, also to the people who come traveling China. Most of the people whom traveling China, because they want to learn about the china cultures and they might want to visit the Tiananmen in china. According to a YouTube video, the author shows people how the frauds current situations are in China. In the video it remains people to be careful when they’re traveling in China. The video â€Å"Top 5 Scams to Watch Out for When Traveling in China | China Uncensored†, the author states that â€Å"China is one of the most beautiful places on earth†, he is encouraging people to visit China, but also he states that, â€Å"here are my top 5 scams humane counter while in China.† It can really cause to the decline of tourism industry to the China. This video shows us that many of the money frauds are happening to the foreigners in Tiananmen. I think the Chinese governments should do their best toShow MoreRe latedCorporate and Personal Income Tax Fraud813 Words   |  3 Pages Corporate and personal income tax fraud is not a new phenomenon; it is a part of day to day business in the global economy. Where there is worship of money there seems to be fraud in one form or another. China is no different than any other country on this planet; it has honest corporations and dishonest ones also. China is listed as number 8 on the top 10 countries for tax fraud (Berr, 2011). United States is still listed as number one and Canada not even in the top 20. Hong Kong is listed as fourRead MoreThe Triad : Chinese Gangs868 Words   |  4 PagesThe Triad: Chinese Gangs Triads are a system of organized crime gangs that are closely knit and very often family run. Referred to as the Chinese Mafia, Triads are active in numerous countries including China, Taiwan, Southeast parts of Asia, Australia, New Zealand, Canada, and many Chinatown scattered throughout the United States (Huston, 2001). Believed to have in excess of 250,000 members, Chinese Triads are one of the most expansive crime organizations in the world (Booth, 2000). While the termRead MoreWhy is it important for the external auditor to be independent?1495 Words   |  6 Pagesprofession. Besides auditors, the one who pays the price of fraud are shareholders, employees and sometimes even the society. There are many examples when dependent auditors concealed fraud, and the results are always disastrous, examples such as WorldCom, Enron, Rita Aid and Tyco. But let’s see what happened in the 6th largest cable operator in US- Adelphia. In the beginning of the 2002 Adelphia Communications Corporation was found guilty for fraud, amounting to 2.3 billion dollars of concealed liabilitiesRead MoreEssay about Japanese, Russian, Chinese, and Mexican Organized Crime1042 Words   |  5 Pages Organized crime is an international issue and it exists in several different countries, such as; Italy, China, Japan, Russia and the United States of America. Although all these groups of organized crime have many things in common they tend to have different ways of doing something, or they may not do them at all. Many also commit similar types of crimes, and others commit crimes other groups would not. It is thought that the Russian Mafia has existed in Russia for several centuries. When RussiaRead MoreRichard Nixon Essay628 Words   |  3 Pageshe broke the law and was forced to leave office in disgrace. During his presidency, Neil Armstrong walked on the moon, and Nixon made history by visiting China. The Viet Nam War cast a shadow over Nixons successes, but the war finally ended in 1973 under his presidency. Nixon set milestones in foreign policy by improving relations with both China and Russia. Nixons Secretary of State Henry Kissinger relentlessly pursued negotiations in the Mideast, with Israel, Egypt, and Syria. Yet Nixon is stillRead MoreEssay Piracy in China1311 Words   |  6 PagesPiracy in China The American Heritage Dictionary defines piracy as â€Å"the unauthorized duplication of copyrighted or patented material.† It is a problem that affects companies all over the world. Piracy of software, movies, and music is commonplace in China. China has the second worst piracy rate in the world; about 92 percent of the software in China is pirated (Williams 2004). Various companies and governments have attempted to combat piracy, but they had not seen much success until recentRead MoreThe Ethical And Management Issues1593 Words   |  7 Pagesemployees considered to be casual workers. In China and India, new and challenging HRM issues are undergoing tremendous changes due to the improvement of workplace conditions, labour laws and wages all contributing to healthier, safer work environments. The purpose of this report is to Comment on the ethical and management issues raised by all three case studies (7-Eleven, ‘Are organisation’s exploiting ‘non-employees’’ and ‘New and challenging HRM issues in China and India’) and make recommendations forRead MoreBank Fraud956 Words   |  4 PagesBank fraud is a crime that has been around as long as banks themselves. Anytime there is a large amount of money floating around, there are going to be people trying to figure out ways to get to it. In the United States, and most other developed countries, bank fraud is a serious problem that causes billions of dollars in damages every year, and is considered a federal offense. In China bank fraud is even punishable by death. Bank fraud is defined as attempting to wrongfully take money or propertyRead MoreCorruption Is An Everyday Experience For Millions Of Chinese People Essay824 Words   |  4 Pagesnot only schools, but businesses, on farms and in factories, and any contact that citizens may have with government authorities. Known in China as â€Å"black corruption.† the corrupt practices in this category include graft, bribery, fraud, embezzlement, extortion, smuggling, tax evasion, etc. They constitute an important part of â€Å"economic crimes†. Unfortunately China is an environment where petty corruption is common and tolerated. After the beginning of the post Mao reform period, China’s bribery problemRead MoreInternet Usage Addiction1079 Words   |  4 Pagespeople from different parts of the world. This has led to it rampant usage and as much as it has noticeable benefits, its limitations cannot be overlooked either. Internet addiction in teenagers or to say adolescents has been estimated to be 12% in China, 19.4% in Korea and 8% in Greece approximately (Lin). To start with, usage of the internet leads to addiction. While the time spend in the internet might be highly productive, compelling use of the internet can ultimately interfere with your work

Ethical Dilemma a Walmart Manager Might Face - 1537 Words

One of the main ethical dilemmas that a store manager working for Wal-Mart might be faced with is a conflict of interest. He/she has been placed into a situation where there is no right or wrong answer, but rather a right, and right answer. Does he choose the role of being a good manager, and risk the managerial position? Or does he act upon the â€Å"unethical† commands of his superiors in favor of keeping his job? Three underlying elements further complicating his decision to make ethical choices are discussed in this essay. These are identified as self interest, greed, and obedience to authority, and will be discussed using Ghillyer’s three-step process of analyzing the consequences, analyzing the actions, and making a decision where the†¦show more content†¦(2005, p.82). This attitude of â€Å"What the boss says goes† could be linked to desensitization of guilt and shame. If guilt and shame provoking behaviors are repeated, those negative feelings l inked with the act begin to diminish, and over time, contain less impact than they did before. (Hersey Hoyk, 2008, p.112). In his first time of clocking out a worker, the store manager might have felt guilty and shameful, however, he would have held on to the fact that it was the command of his authority to stay within the labor cost budget. After the second time of clocking the worker out, the feelings of guilt and shame will have begun to desensitize. He would no longer associate guilt and shame with his wrongful act. Using the first step of the 3-step process, we begin the analyzing process. This will be done by asking and answering questions such as the following; who will helped? who will be harmed? and what kind of harm are we talking about?. The biggest harm is the loss of instrumental value, which in this case, is money, followed by the loss of employment for the manager and employee, and possible legal action. Who will be helped and who will be harmed are, in essence, the same question because they require insight. The corporation, manager, employee, and customer could be helped/harmed (depending on whose perspective is taken), and this can be considered on a continuum of degree of harm (or benefit, again, depending on theShow MoreRelatedEthical And Ethical Challenges Of Organizations1536 Words   |  7 Pages(Bartlett Preston, 2000). Companies always want to have an ethical advantage over other companies but only for the profit. With globalisation and technological advances, it can put a stress on some companies as they always need profit and market share to be successful and grow. â€Å"Individual managers (tone at the top) play an essential role making sure (that unethical behaviour) doesn t happen,† (Heskett, 2011). Companies rely on their top managers to make these hard decisions about ethics. Though theRead MoreWalmart case study answers1629 Words   |  7 Pagesï » ¿Wal-Mart 1. What is the ethical dilemma facing Wal-Mart in this case ? Do Wal-Mart’s associates also face an ethical dilemma? If so, what is it ? Wal-Mart is facing an ethical problem by implementing computerized scheduling system. Indeed, before the store managers had to arranged manually the schedule for the employees but Wal-mart begun to use Kronos system to create work schedule. Obviously, this implementation helps to increase the profit margin of the company. But what are the consequencesRead MoreA Universal Set Of Ethical Standards For Business Essay2148 Words   |  9 Pagespossible to develop a universal set of ethical standards for business, or do you believe that cultural differences make universal standards impractical and/or impossible? Answer Ethics is referred as a persons or groups behavior according to moral principles. It helps us to deals things according to human relationships between moral and immoral behavior. Business ethics can be considered as application of general ethics to business. To be considered ethical, business must adopt same ethics from theRead MoreEssay on Csr: Sustainability Practices- Walmart vs. Starbucks1815 Words   |  8 Pagesof their systemic approaches to sustainability. In the case of these two companies, ethics are the most notable difference, which causes Wal-Mart to experience a myriad of dilemmas that Starbucks doesn’t. This key difference is important because â€Å"nearly any dilemma an organization faces can be distilled down to simple ethical questions† (Eckmann and Frauenzimmer). Analysis After analyzing both Starbucks’ and Wal-Mart’s mission, values, and core competencies relating to sustainability and theRead MoreWal Mart Case Study The Challenge of Managing Relationships with Stakeholders17330 Words   |  70 PagesContents Table of Contents Introduction Wal-Mart’s Ranking Response to Various Stakeholders Wal-Mart’s Recent Number of Ethical Issues in the News Improved Ethical Culture Positive Response to Stakeholders What are the relevant Facts? 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Wal-Mart has been criticized by some community groups, women’s rights groups, grassroots organizations, and labor unions, specifically for its extensive foreign product sourcing, low wages, low rates of employee health insurance enrollment, resistance toRead MoreIkea3780 Words   |  16 Pagescompany’s use of responsibly sourced materials, the ways they have been able to minimize their corporate carbon footprint throughout their supply chain, and how the organization acts as a good â€Å"global citizen.† Thomas Bergmark, IKEA’s Sustainability Manager, states â€Å"Each and every one of our business strategies—whether local, national, or global—must now clearly and systematically integrate sustainability as a part of everyday operations† (Sustainability Report, 2009, p. 5). IKEA’s values also extendRead MoreStephen P. Robbins Timothy A. 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If forced to deï ¬ ne marketing, most people, including some business managers, say that marketing means â€Å"selling† or â€Å"advertising.† It’s true that these are parts of marketing. But marketing is much more than selling and advertising. To illustrate some of the other important things that are included in marketing, think aboutRead MoreInternational Management67196 Words   |  269 PagesManaging Developmental Editor: Laura Hurst Spell Developmental Editor: Jane Beck Associate Marketing Manager: Jaime Halteman Project Manager: Erin Melloy Buyer: Kara Kudronowicz Design Coordinator: Margarite Reynolds Cover Designer: Studio Montage, St. Louis, Missouri Cover Images: Top to bottom,  © Mark Downey/Getty Images; Jacobs Stock Photography/Getty Images;  © Goodshoot/PunchStock Media Project Manager: Balaji Sundararaman Compositor: Aptara ®, Inc. Typeface: 10/12 Times Roma n Printer: Quad/Graphics

Prejudice In To Kill A Mockingbird - 1924 Words

Maya Angelou, a famous poet and activist, understood that, â€Å"Prejudice is a burden that confuses the past, threatens the future and renders the present inaccessible.† This quote portrays how prejudice causes people to have apathy, and stops communities from growing into welcoming and accepting environments. This is a crucial message in the novel To Kill a Mockingbird. Written by Harper Lee, the story follows a young girl named Scout and her brother Jem growing up in the 1930s in Maycomb, Alabama surrounded by prejudice and discrimination. As the story progresses, their father, Atticus Finch, a well known and admired legislative representative, is assigned to the case of Tom Robinson. He is a black man accused of raping Mayella Ewell, part†¦show more content†¦Even though n- is a commonly used word for their time, Atticus lets Scout know that it is not acceptable. He also portrays how he will defend anyone, no matter their race. Atticus understands the brutality of this word, and the dark meaning it holds. Therefore, he will not let his children walk around using it, even if it is what everyone else uses. Another case which demonstrates adults putting an end to the cycle of prejudice is when Atticus makes an important statement which makes sure his children are aware of the consequences of prejudice. After the trial where Tom Robinson is found guilty without much evidence, Jem and Atticus argue about how the law should work, and what should happen in a courtroom. Jem is very angry about the outcome, and Atticus takes the opportunity to inform him about prejudice. â€Å"‘As you grow older, you’ll see white men cheat black men every day of your life, but let me tell you something and don’t you ever forget it-whenever a white man does that to a black man, no matter who he is, how rich he is, or how fine a family he comes from, that white man is trash.’† (pg 295) Atticus makes sure his children are aware of the e veryday circumstances that involve discrimination and deception in order to make sure they do not behave this way. He teaches them that if a white person cheats a black person, as they often did during this time period, they are immoral. If you take advantage of someone who you already haveShow MoreRelatedPrejudice to Kill a Mockingbird1014 Words   |  5 PagesPrejudice denotes a prejudgment and negative opinion formed without adequate knowledge or justification. Individuals who are prejudicial are often biased and act unfavourably to other groups, particularly those of differing race and socio-economic status. Ideas and themes about prejudice are strongly evoked through Harper Lee’s 1960 novel â€Å"To Kill a Mocking-bird† and the poem â€Å"The Child† by Valerie Church. â€Å"To Kill a Mocking-bird† explores the prejudices associated with the coloured and underprivilegedRead MorePrejudice in To Kill a Mockingbird Essay1549 Words   |  7 PagesTo Ki ll a Mockingbird: GCSE Coursework The theme of prejudice is central to the novel. A number of characters are discriminated against. Making close reference to the text discuss what you think Harper Lee wants us to learn about society as illustrated in her novel ‘To Kill a Mockingbird’ set in 1930’s America. In this essay I will give my opinions on why in ‘To Kill a Mockingbird’, Harper Lee included a lot of prejudice and controversial issues in the 1930’s. Also I will explore the ideasRead MorePrejudice and Tolerance in To Kill a Mockingbird1068 Words   |  5 Pagesâ€Å"Prejudice and Tolerance.† By Elizabeth Cassar, Laura Furze, and Angelica Newbond During the 1930’s depression, there was a great divide between black and white America. There were many communities and groups who had been exposed to the same treatment and persecution as the Negroes in To Kill a Mockingbird. Harper Lee has used a small town setting, such as that in To Kill a Mockingbird, to illustrate America’s views on white supremacy and the inferiority of the black race. The author has illustratedRead MoreSymbolism of Prejudice in to Kill a Mockingbird1972 Words   |  8 Pagesidea in an extended written text Prejudice, in the 1930s, was an extremely relevant issue regarding the racism that was present throughout society – particularly in the south of the United States, which is where the novel To Kill A Mockingbird is set. Through the course of the novel, Harper Lee conveys the idea of prejudice to the reader in a variety of forms – mostly by use of symbolism. The most powerful examples of this symbolism are the use of the term ‘mockingbird’ - which is used to symboliseRead MoreRacial Prejudice In To Kill A Mockingbird1564 Words   |  7 Pagesasking themselves following their experiences of racial prejudice and unfair judgement of others in the novel, To Kill A Mockingbird, by Harper Lee. Racial issues are still a problem in society today, as are many of the other morals taught throughout the story. For example, the discrimination of the character Tom Robinson leads the children, Jem and Scout, to come to the conclusion that society creates opinions about oth ers based on prejudice, rather than the truth. The author includes many importantRead MorePrejudice In To Kill A Mockingbird Essay1983 Words   |  8 PagesIn both the past and present, prejudice produces a plethora of problems (alliteration). In To Kill a Mockingbird, Harper Lee shows that people must think outside the box of prejudice for the resolution of societal conflicts. Lee writes about the lives of Scout and her brother, Jem, children growing up in Maycomb, Alabama amidst the Great Depression. Arthur Radley, their secluded and mysterious neighbor, captivates the minds of the children, including their summer friend, Dill. Meanwhile, their attorneyRead MoreTo Kill a Mockingto Kill a Mockingbird Prejudicebird Prejudice763 Words   |  4 PagesTo Kill A Mockingbird Prejudice has caused the pain and suffering of others for many centuries. Some examples of this include the Holocaust and slavery in the United States. In to Kill a Mockingbird, by Harper Lee racism was the cause of much agony to the blacks of a segregated South. Along with blacks, other groups of people are judged unfairly just because of their difference from others. The prejudice and bigotry of society causes the victimization of people with differences. Some who are discriminatedRead MoreInnocence and Prejudice in to Kill a Mockingbird Essay957 Words   |  4 PagesTo Kill a Mockingbird, by Harper Lee is a beautiful story depicting a family living in the South of the 1930’s, and their struggle against the prejudice which was common to that time. The book centers on Atticus Finch, the father of the family as well as a lawyer, and his fight against prejudice. We see the story unfold through the innocent eyes of his young daughter, Scout, who is free from prejudice and not yet jaded. By viewing events as Scout sees them, the author shows us how to overcome prejudicesRead MoreThe Prejudice Of Kill A Mockingbird By Harper Lee1010 Words   |  5 PagesOne/Period 2 1 March 2015 The Prejudice of Maycomb â€Å"All men are created equal†, one of the most ignored statements that our founding fathers wrote in the Constitution. People exercise prejudice everywhere in the U.S. Prejudice is a topic that is constantly revisited in Harper Lee’s novel, To Kill a Mockingbird. Her novel focuses on Scout, the daughter of Atticus Finch, living her life in the 1930s of rural Maycomb, Alabama. Scout witnesses the injustice and prejudice against many people, not onlyRead MoreTo Kill a Mockingbird: the Theme of Prejudice Essay1359 Words   |  6 PagesTo Kill A Mockingbird: The Theme of Prejudice The theme of prejudice in To Kill A Mockingbird is much more than just a case of black and white. The entire novel is about prejudice in its many forms, the most prominent case of prejudice is the racism and hate between the blacks and whites. The whole town of Maycomb is based on stereotypes of its inhabitants, that are passed down from generation to generation. Rumors run rampid and very little truth is usually in them. So Jem received most

Red Bull Strategic Plan free essay sample

Market leader; brand ambassadors;synonymous with energy and getting a boost;events; Youth brand managers; extreme sports association and premium image Weaknesses: limited product range; expensive. Opportunities: new youth as a target market (16-24); adapt for older matured Y generation; events; viral marketing; youth have a disposable income and are easily influenced by peers and trends; smart energy drinks energy drinks mixed with a smart drink (made from a mix of fruit juices, vitamins, herbal and amino acid supplements. Threats: ver-growing energy drink market, loss of original customer base as they mature, negative publicity rumours red bull contains bull sperm, health concerns ingredient taurine, will the youth adopt the brand? , youth have a lack of purchasing power and ready-made smart drinks. Energy drinks: †¢Are stimulants †¢Prevent sleep †¢Promote mental alertness †¢Improve physical performance †¢Increase endurance Brand Architecture: Red Bull is a Branded House. A Branded House is, â€Å"A centrally focused group of brands that are clearly connected and coherent. A very large Family of Brands† as defined by http://stealingshare. om/brand_resources/glossary. htm. Red Bull isn’t a large family of brands; it consists of the original drink, a diet version and a cola drink (not yet available in South Africa) but they are clearly connected and coherent and obviously not a house of brands, which is â€Å"a business that has multiple brands that are not necessarily part of the same family or are independent from each other and the Parent Brand† (http://stealingshare. com/brand_resources/glossary. htm). Visual identity system: †¢The logo and the bulls from the logo. †¢Red, blue, silver and a little yellow. †¢The cartoon-style used in their advertising. Tagline: Red Bull gives you wiiings! What does the brand stand for? Brand values: †¢Youthfulness †¢Passion †¢Energy †¢Activeness †¢Adventure seeking †¢Spontaneity Brand Essence: Energy. Brand Personality: †¢Youthful †¢Energetic †¢Adventure seeking †¢Innovative †¢Nonconformist †¢Party loving †¢Witty †¢Charming †¢Unpredictable †¢Intelligent Differentiating factor: Things Red Bull has to offer that other energy drinks don’t: †¢The brand personality. †¢Their involvement in extreme sports, events, music and youth culture. †¢Youth brand managers: Students who drive Red Bull branded cars and give out free cans of Red Bull to people who are in need of energy. They promote Red Bull on university campuses and are encouraged o throw parties at which cases of Red Bull are distributed. These Youth Brand Managers report back to Red Bull providing them with a low cost form of market research data and an insight into today’s youth. †¢Their approach to marketing: oNo print, only TV/radio adverts because this creates interest and momentum and has greater impact oBuzz-marketing/ word of mouth, generated by controversial adverts, youth brand managers and guerrilla marketing. oInvolvement in events, not only sponsoring but also hosting and creating events that appeal to their target market. What is the brand positioning? Market Position: Market leader: Red Bull is the most popular energy drink on the market. Red Bull was the first energy drink, providing a solution to a gap in the market for a drink that supplies the consumer with energy. Competitors: Direct competitors: †¢Energy drinks from the ever-growing energy drink market. South African examples are Play and V. International examples are Coca-Cola’s Mother and Pepsi’s Amp. Indirect competitors: †¢Other functional drinks, such as: oSports drinks oVitamin and mineral enriched drinks oACE drinks (fortified with A,C, or E antioxidant vitamins) oWellness drinks Nutraceutical drinks oHerbal drinks †¢Premixed alcoholic drinks, for example Smirnoff Storm, because vodka and Red Bull is a big selling point for Red Bull. Image and identity: Red Bull’s brand image and brand identity are well aligned, as the way they identify themselves and the way they are seen by the public are one and the same. This is as: †¢Youthful. †¢Involved in youth culture, such as extreme and adventure-related sports, and music. †¢A symbol of glamorous lifestyle. †¢Energy-giving. Positioning statement: Red Bull revitalises the body and mind. What is my single-minded promise and how did I arrive at this promise? What is Red Bull selling? They are selling the Red Bull lifestyle: youthful, energetic, adventure seeking and nonconformity. As Mateschitz, the creator of Red Bull says, â€Å"Red Bull isnt a drink, its a way of life (Red Bull-Promotional Mix). To whom is Red Bull selling? They are selling to people who share a state of mind: Consumers who have drive, are active and full of life, who want to be physically and mentally healthy and be alert. There are two target markets within this: 1. Their current consumers, the â€Å"Y generation† who have matured since the inception of Red Bull, aged mid-20’s to 30’s. 2. The current youth market, aged 16 to 24. Both of these have a majority of male consumers. With what aim is Red Bull selling? For brand awareness: to keep Top-of-Mind awareness and maintain the position of market leader. To promote brand values of youthfulness, energy, adventurousness and spontaneity. What is their basic message or benefit? My single-minded brand promise: Red bull revitalizes the body and mind so you can do anything. How and why have I selected the specific target audience(s)? As Red Bull is an already established energy drink, they have a target market already, which is the â€Å"Y generation†, aged mid-20’s to 30’s. This market has matured since the start of Red Bull and now Red Bull must consider marketing differently to them so they don’t lose this market, as they grow older. I think it is important for Red Bull to stay fresh and young to target the current youth who are aged 16 to 24. It is a fact that 65% of energy drink drinkers are males between the ages of 13 and 35, so I have kept this in mind when defining the target market.